
As part of the WNBA Cares program, this past July, the WNBA and the Natural Resources Defense Council teamed up to create public awareness and funding for the protection of our environment. This is the first time there has been a partnership between a women's professional sports team and the NRDC. Two of the sponsors for the WNBA, Adidas and Spaulding, also jumped on the band wagon for this event. Adidas provided shooting shirts for the team that were 100% organic cotton that also featured the WNBA Green logo. Spaulding sponsored an auction on WNBA.com for the entire week which featured spaulding basketballs that were made from 40% recycled material and were autographed by the WNBA players.
During the week long event the league encouraged their fans to take part in several community activities that included planting trees, recycling drives, clean up the outdoors day and "go green awareness" nights that were held at team arenas. The evening festivities that were held at team arenas featured auctions that supported environmental protection and promotional events to encourage people to "go green". For more information on the WNBA and WNBA Cares go to http://www.wnba.com/playoffs2009/index.html.